Ernesto didn't like to waste time at the supermarket. One of the skills he was proud of was the ability to be able to locate any item in a store.
He knew where the orange juice was.
Not a whole lot of people knew where the orange juice was. Mostly they ambled around, guided by the decades of research by consumer psychologists. But not Ernesto. He knew all the tricks and wouldn't be taken for a sucker, thanks to his wise uncle's advice: "Be very much like a trout."
